"While it's difficult to replace an iconic name like Liz Claiborne, we believe that Fifth & Pacific Companies telegraphs who we are today, taking inspiration from New York and California, while describing our reach and our potential," says William L. McComb, chief executive officer of Liz Claiborne. "From New York to Los Angeles to Shanghai and beyond, our intrinsically American brands have global appeal, serving customers worldwide with high quality and imaginative product."
Further updates will be issued as the effective date for the name change approaches.
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