With an on-site studio set-up on the exhibit floor, just beyond the center entrance and opposite the Hasbro booth, live broadcast live on the show floor or access the broadcast online during the expo at www.ustream.tv/licensingexpo and at
"This was a very compelling way to showcase our customers and their brands to more than 100,000 media outlets from around the world," says Liz Crawford, show director. "With the caliber of exhibiting companies and the brands they represent, we feel the added exposure was incredibly valuable to their own marketing and sales objectives."
Among the executives featured were: Howard Roffman, president, Lucas Licensing; Jim Benton, author/creator, (CopCorp); Greg Economos, senior vice president,
"Our goal was to give people an inside look at Licensing International Expo and offer compelling content that was both informative and entertaining," says Mark Shockley, president of Evolution Los Angeles, a digital production company.
In addition, the video is available online via Evolution's proprietary multimedia news site at http://www.mnrwire.com/licensingexpo.
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