Live Nation has brokered a deal for its client, AC/DC, with Australian winery Warburn Estate and Australian retailer Woolworths to release AC/DC The Wine, a collection of branded wines. Products will hit shelves in Australia August 18 at retailers including Dan Murphy's, BWS and Woolworth Liquor.
The initial roll out will include four products: Back in Black Shiraz, Highway to Hell Cabernet Sauvignon, Hells Bells Sauvignon Blanc and You Shook Me All Night Long Moscato.
"We wanted to make sure that AC/DC’s hometown fan base could have easy access to their rock icons wines,” said Steve Donohue, General Manager Buying for the Woolworths Liquor Group. "For us it was a no brainer to make it available nationally, no-one misses out. This is a world-wide phenomena and a first in the market place."