Little League Baseball and Softball has announced a new licensing partnership with sports manufacturer EyeBlack.

EyeBlack will produce patented products branded for Little League Baseball, Little League Softball and the Little League Challenger Division. Products will be sold on the EyeBlack and Little League online stores and at various U.S. retailers.

Little League Baseball and Softball is one of the world’s largest organized youth sports program, with more than 2.4 million players across the U.S.

“Teaming up with Little League is a big deal for us,” says Peter Beveridge, president and founder, EyeBlack. “Little League is a household name and an organization that reaches millions of youth athletes. We look forward to building a relationship that will enable EyeBlack to help these youth athletes boost their performance on the field, and at the same time, provide Little League Baseball and Softball with a unique marketing product.”

EyeBlack is also an official licensee for Major League Baseball, Minor League Baseball and National Pro Fastpitch softball league.