Moose Toys has appointed Lisle International Licensing as its merchandising and licensing agent for The Trash Pack in the U.K. and the Eire region.
“We are thrilled to be working with Lisle International. The prospects for potential licensees are immense and we have been inundated with calls from potential partners wanting to be part of growing The Trash Pack phenomenon,” says Paul Solomon, director, Moose Toys. “We believe that the team at Lisle International is the perfect match for us to strategically develop the licensing program in the U.K. and Eire for a late 2012 launch.”
Flair launched The Trash Pack master toy collection in the U.K. and Eire in late 2011, selling more than 1 million units in less than four months. Moose predicts that more than 100 million units could be sold worldwide by the end of 2012.
In the U.S., The Trash Pack was the No. 1 toy in the boy’s collectible category in fall 2011, according to Richard Barry, vice president and general merchandise manager Toys ‘R’ Us.
“The Trash Pack is a fun toy brand that has not only achieved tremendous success, but will also lend itself perfectly to many other licensed products,” says Colin Lisle, managing partner, Lisle International. “Moose Toys are renowned for their creativity, and we are very impressed with their commitment and support toward building a comprehensive licensing program for The Trash Pack, which includes a great deal of rich content for our partners to work with.”