Lisle plans to implement a full merchandising program in France, which will include the brand’s French master toy partner, GP France.
The first licensee to come on board is Splash Publishing, which will distribute Trash Pack activity books from Parragon Books beginning this spring.
“The Trash Pack has seen great success in the U.K. We can’t wait to unleash our grossest property on France and are looking to align with key category partners such as apparel, games and stationery,” says Francesca Lisle, partner, Lisle International.
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