TCG has appointed Lisle International Licensing as licensing and merchandising agent for the Roxx brand in Europe (including the U.K.), Australia, New Zealand and emerging markets including Russia and the Middle East.
Roxx is a collectible, tradable, game of skill targeted to school-age and tween boys.
“Roxx is one of those cool and edgy collectibles that lends itself to many merchandising categories beyond the toy aisle,” says Gayle Tarrant, licensing partner, Lisle International. "We are very excited to add TCG’s Roxx brand to our client roster, and are committed to taking Roxx to new levels at retail through a strategic licensing program."
Lisle is already planning the release of various Roxx products including toys and collectibles, apparel, hats, shoes, stationery and plush as well as packaged goods and at fast-food promotions.
"The Roxx brand has tremendous licensing potential, and we believe that Lisle International is a perfect fit for TCG to develop the Roxx licensing program and roll additional product into the European marketplace and other wider territories," says Michael Albert, partner, TCG.