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Lisle International Signs Prima Toys

Lisle International Licensing has appointed Prima Toys master toy licensee for ZhuZhu Pets in South Africa. Lisle’s South African sub-licensing agent, Character Licensing & Marketing, brokered the deal. Prima Toys will produce merchandise from v

Prima Toys will produce merchandise from various categories including publishing, plush, mini collectibles and arts and crafts.

"Prima Toys has over 42 years experience and is a dominant player in the region," says Francesca Lisle, principal at Lisle International. "This status will be invaluable for the growing the ZhuZhu Pets licensing program in South Africa and we are delighted to have them on board and look forward to working with them through the team at CLM.”

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