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Lionsgate Signs Hunger Games Partner

Lionsgate inked a deal with CafePress for an official Hunger Games online store to support the March 23 release of The Hunger Games. The CafePress online store opens Feb. 21, and will sell both officially licensed film merchandise and fan-created designs.

Licensed products will include apparel, accessories and novelty items. The fan merchandise portal will allow customers to design more than 250 products, including t-shirts, canvas bags and water bottles. The portal will feature multiple mini-shops inspired by the film's major characters and districts.

In a co-branded promotion with Facebook, customers can create a free District ID Card through the Hunger Games Facebook application in the CafePress shop. 

"From Day 1, we have tried to make room for the enormous passion of The Hunger Games fans in our film's marketing campaign, and this store is the perfect example of that approach coming to fruition," says Tim Palen, chief marketing officer, Lionsgate. "We're proud to have worked with CafePress to provide a unified place where fans can get official film products, express their love for the story in their own voice, and become card carrying District citizens."

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