In a co-branded promotion with Facebook, customers can create a free District ID Card through the Hunger Games Facebook application in the CafePress shop.
"From Day 1, we have tried to make room for the enormous passion of The Hunger Games fans in our film's marketing campaign, and this store is the perfect example of that approach coming to fruition," says Tim Palen, chief marketing officer, Lionsgate. "We're proud to have worked with CafePress to provide a unified place where fans can get official film products, express their love for the story in their own voice, and become card carrying District citizens."
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.