The International Licensing Industry Merchandisers’ Association (LIMA) will continue its webinar series with its latest session set for April 4, from noon to 1:30 p.m. EST. “Long-term Brand Extensions: How to Succeed where Most Fail” will present research on best practices for creating successful brand extensions. John Parham, director of branding, Parham Santana, and Dr. Edward M. Tauber, founder and president, Brand Extension Research, will lead the discussion.
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