The fundamentals of licensing and the key aspects central to success in the industry will highlight the LIMA UK Licensing Essentials course, an intensive full-day seminar Tuesday, May 22, in central London. The program includes the basics of licensing; how licensing can work for an established brand; accountancy considerations; legal and commercial terms; understanding children; PR and licensing; making licensing work for licensees; and e-commerce and mail order for licensed properties. Following the course, the Spring Fling offers the opportunity to hear a panel of industry heavyweights as they debate “The Challenges Facing Licensing in 2007 and Beyond,” and then relax with industry peers at the networking party. To view the full program and to register visit www.brandlicensingexpo.com/lima
or call the hotline on +44 (0) 20 8956 2669.