LIMA Hosts Licensing Awards

The winners were:

Overall best licensed program of the year

–

Toy Story 3

by The Walt Disney Company.

Character/toy brand

–Hello Kitty by Sanrio, best character/toy brand program; Smart USA for Hello Kitty, best character/toy brand licensee for hard goods; and Loungefly for Hello Kitty, best character/toy brand licensee for soft goods.

Corporate

–Animal Planet by Discovery Communications and The Joester Loria Group, best corporate brand program; and Shabby Chic for Simply Shabby Chic at Target, best corporate brand licensee.

Film, television, celebrity or entertainment

–

Toy Story 3

by The Walt Disney Company, best film, television, celebrity or entertainment program; LEGO for Harry Potter, best film, television, celebrity or entertainment licensee for hard goods; and Awake for Glee, best film, television, celebrity or entertainment licensee

Sports and sports-themed entertainment

–NASCAR Team Properties by NASCAR and Teams, best sports program; and Jakks Pacific for Ultimate Fighting Championship, best sports licensee.

Promotion

–Dove Glee for All by Twentieth Century Fox, best licensed promotion.

Retailer

–Boots for Strictly Come Dancing, best retailer.

Art

–Victoria and Albert Museum by Victoria and Albert Museum, best art/design program; and Dom Perignon for Andy Warhol, best art/design licensee.

“It is extremely gratifying to see the breadth and quality of programs created by the licensing community around the globe,” says Charles Riotto, president of LIMA. “The more than 220 entries represent the best of the best and the Association is proud to honor the winners for their ingenuity and for demonstrating licensing industry expertise.”