LIMA to Host Conference

The International Licensing Industry Merchandisers’ Association (LIMA) announced its inaugural Retail & Branding Conference: Driving Brand Impact Through Consumer Touchpoints. The half-day event, which will explore transformations in branding, collaboration and shopper-centric strategies, will be held on Tuesday, Sept. 13 at the Tribeca Grand Hotel in New York City.

Executives from HSN, Sears Holdings, Iconix Brand Group and newmarketbuilders will speak at the conference. They include Bill Brand, executive vice president, marketing and business development, HSN; Jeff Fagel, director of brand development, Sears Holdings; Yehuda Shmidman, chief operating officer, Iconix Brand Group; and Carol Spieckerman, president, newmarketbuilders.

“With the LIMA Retail & Branding Conference we are creating an interactive forum in which stakeholders can share strategies on how best to engage with consumers,” says Charles Riotto, LIMA president. “Today’s digital environment requires marketers and retailers to re-evaluate many aspects of their businesses and this event brings together retailers and brand marketers to discuss and analyze how we will communicate and sell to consumers in the future.“