JELC will present the new design concept and License! This finalist Lillipippins this year at Brand Licensing Europe.

Lillipippins, created by designer Lisa Johnson, features woodland and wild animals in miniature form as they lounge next to larger-than-life household objects.

JELC will present the design property for licensing in greetings and stationary, publishing, new media, housewares and décor, giftware, nursery products, apparel, confectionery and food, and health and beauty products.

“Lillipippins is a wonderful concept: easy to understand and instantly appealing but also sophisticated in its design and beautifully portrayed,” says Janet Woodward, joint managing director, JELC. “This stunning quality, combined with its humor and charm, makes Lillipippins unlike any other brand.”

JELC will also showcase Ultimate Fighting Championship, seaside postcard brand Bamforth, Gem Fairies, Marussia Motors and the clothing brand Plain Lazy at this year’s show, taking place Tuesday through Thursday in London.