Licensing Strengthens Durable Goods

From GfK, BLE Knowledge PartnerTotal durable sales returned to a value decline of -4 percent in moving annual total to June 2012. The retail environment has faced a tough time over the last couple of years, with many markets being affected. At first it ma

April 6, 2018

Licensing Strengthens Durable Goods

From GfK, BLE Knowledge Partner

Total durable sales returned to a value decline of -4 percent in moving annual total to June 2012.

The retail environment has faced a tough time over the last couple of years, with many markets being affected. At first it may be difficult to spot the diamond in the rough, but some markets are experiencing year-on-year growth, despite the overall gloom. Licensing may often breathe a new sign of life into a category and spotting these growth trends early is key in the license’s success.

Technology developments, with the likes of smartphones and tablets, have spawned multiple accessory categories, all of which are prime for the licensing industry. These are piggybacking on the device's success and showing similar double-digit growth rates. More conventional technology, such as home appliances and kitchen equipment are also weathering the storm, amidst the flurry of cookery shows that have swept the nation. One other positive is the development of Internet-connected

devices, specifically TV’s, which have their own app stores and web browsers, but will also load additional content for programming.

Online share of sales increased by 1 percent in value. This is attributable to a combination of traditional mortar stores offering online ordering and pure players becoming even more competitive. During this uncertain economic climate, the Internet continues to be a lucrative channel for retailers that can adapt to shoppers' changing behavior.

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