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Advanstar Global Licensing Group hosted a roundtable yesterday at MAGIC in Las Vegas, where prominent brand licensing and apparel executives addressed the importance of brand extensions and how they are utilized in retail marketing and merchandising to dr
April 6, 2018
1 Min Read
Advanstar Global Licensing Group hosted a roundtable yesterday at MAGIC in Las Vegas, where prominent brand licensing and apparel executives addressed the importance of brand extensions and how they are utilized in retail marketing and merchandising to drive traffic, enhance customer satisfaction and improve the shopping experience.
Exclusive case studies, including Glee, Twilight, Sims and Supergirl, provided practical insight to attendees looking to build future business strategies.
Tony Lisanti, editorial director of License! Global, Advanstar Global Licensing Group, moderated the panel, which included:
Virginia King, vice president of fashion and home, Fox Consumer Products
Russell Binder, president, Striker Entertainment
Pat O'Brien, vice president, EA Entertainment
Patti Buckner, vice president of apparel and accessories, domestic licensing, Warner Bros. Consumer Products
Advanstar Global Licensing Group's upcoming Brand Licensing Europe trade show will take place Sept. 28 to 30 at Olympia's Grand Hall in London. Click here to learn more.
Pictured above from left to right are Pat O'Brien, Virginia King, Tony Lisanti, Patti Buckner and Russell Binder.
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