Licensing Reaches Across Europe for Rebecca Bonbon

Italy's Sicem International will make 200 SKUs of ladies' and girls' fashion apparel for an initial launch in January 2011 at Oviesse retailers. JF Ramos in Portugal will produce girls' apparel and distribute stationery for launch in February 2011. The 2011 UK product rollout leads with fashion lines, and there are nightwear and daywear deals in the pipeline. Impex will launch fashion bags, Groovy will launch jewellery, and Roy Lowe and Sons will launch Rebecca Bonbon-branded socks and tights for girls and women. Groovy also will create gifts and housewares, including lava and glitter lamps, wall mirrors, door curtains, ceramics and decorated glassware. Other key categories for launch include toiletries, cosmetics and greeting cards.

In Germany, a fashion deal has been done with Germany's biggest multi-channel

FME's Mark Newton, comments: "FME is growing Rebecca Bonbon as a global lifestyle and fashion brand, and partnering with licensees who understand the local markets plays a major part in developing the brand. Her universal charm continues to appeal to both consumers and licensees, with whom we share the same vision."