April 6, 2018
More than 400 exhibitors representing 90 countries will arrive at the Mandalay Bay Convention Center next week, according to Advanstar Licensing.
Attending companies will announce a raft of new agreements, partnerships, properties and executive appointments. Following are highlights of the show news that just started rolling out.
Disney will expand its retail presence with a wide variety of franchises and supporting entertainment properties.
FremantleMedia Enterprises secured North American rights to represent The Endless Summer, a beach culture and travel lifestyle brand inspired by the 1964 cult classic, surf genre film.
Zodiak Kids signed consumer products and broadcast deals around the world for its properties Mister Maker, Little
Authentic Brands Group has consolidated the licensing efforts of the Marilyn Monroe brand by signing exclusive agreements to represent the Marilyn Monroe photography of Milton H. Greene, Tom Kelley and Bernard of Hollywood.
N.Y.-based talent agency N.S. Bienstock has tapped veteran licensing executive Sid Kaufman as a branding and licensing agent.
VIZ Media now holds the U.S. product licensing rights for Hatsune Miku, the popular Vocaloid virtual pop singer from Japan.
Marketing on Demand has changed its name to the Seltzer Licensing Group, reflecting the company’s experience and expertise in licensing services.
Endemol Global Brands has appointed Ink (formerly Kidz Entertainment/EEMC) as the exclusive licensing agency for Bananas in Pyjamas properties in Eastern Europe and Nordic regions.
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