While many exhibitors and attendees are implementing final plans for this year's 30th anniversary licensing event and celebration, the Advanstar Global Licensing Group has announced dates for 2011, reflecting its commitment to Las Vegas.

According to show director Liz Crawford, Licensing International Expo will be held at the Mandalay Bay convention center for the third consecutive year from June 14 to 16, 2011.

"We know how important it is for many of our exhibitors and attendees to plan ahead, reserve space and evaluate on-site operations," explains Crawford. "So we decided to formally announce the dates for next year as early as possible."

This announcement follows Brand Licensing Europe's news a few weeks ago when it revealed that this year's record-breaking London expo has been extended to three full days based on the demand from the majority of exhibitors and attendees.

In March, the Advanstar Global Licensing Group also extended its reach into Central and Eastern Europe with the debut of its Brand Licensing C&EE show held in Budapest, March 8 and 9. Almost 300 attendees and 20 exhibitors participated in the inaugural event.

For more information, visit www.licensingexpo.com.