The Licensing International Expo, to be held June 14-16 in Las Vegas, is outpacing years past, growing nearly 15 percent in 2011. With new companies from across the globe participating and the inclusion of pavilions from China, Spain, Japan, Korea, Thailand and Taiwan, the Expo is truly an international property marketplace. The following pages highlight properties from Global Partners–companies that exhibit at the Licensing International Expo and Brand Licensing Europe–along with a preview of other companies and art and design brands showcasing in the more than 200,000 square feet of exhibit floorspace.
4Kids Entertainment, Inc.
4Kids Entertainment is comprised of two licensing divisions: 4sight Licensing Solutions and 4Kids Licensing. 4sight is dedicated to teen, young adult and family brands such as The Artist Collection: The Dog and Friends photography collection, the "Meat or Die" series of animated shorts, the corporate trademark brands of the American Kennel Club and Cat Fanciers Association, as well as the art collections of Hokusai and Pachanga by Belen Mena.
The 4Kids Licensing division features the Yu-Gi-Oh! brand, now in its 10th year on television and retail shelves and re-charging with an all-new series this year, Sega's Dinosaur King continues to delight children across the globe, and "Dos y Dos," a Spanish language series is set to take the U.S. and Latin America by storm this year.
4Kids has been home to some of the world's most memorable and profitable licensed properties in recent history. At Licensing International Expo 2011, 4Kids will expand programs of existing properties and announce several new brands making their debut at the show.
Established in 1977, Alchemy Gothic is a recognized and celebrated worldwide brand name in gothic and alternative cultures.
With over 400 original images available under license including the groundbreaking UL13 collection, Alchemy explodes into the arena of the urban-contemporary "festival generation" replete with biker and rock imagery.
BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). Licensed Consumer Products, within BBC Worldwide, manages a portfolio of brands including Top Gear, Doctor Who, BBC Earth, Lonely Planet and In the Night Garden in both the U.K. and international markets.
The business further extends brands across numerous categories through robust licensing programs. Licensed Consumer Products is one of the U.K.'s largest licensors and a major operator in the international licensing industry.
All profits generated by Licensed Consumer Products are returned to the BBC to invest in future output.
Beanstalk, a global brand licensing agency and consultancy, develops strategic brand extensions for blue-chip clients, celebrities and entertainment properties, and offers direct-to-retail program management, license acquisition for manufacturers, talent management and TransAct legal and financial services.
Clients include Stanley Black & Decker, HGTV, AT&T, U.S. Army, Airheads, Jaguar, Land Rover and Salma Hayek. In Europe, Beanstalk clients include Harley-Davidson, Jack Daniel's and Sean John. Beanstalk recently added DIY Network, McCormick and David Tutera to its roster.
In 2011, Nancy Bailey & Associates became a division of Beanstalk, better serving shared client P&G's many brands, including Mr. Clean, Febreze, Cover Girl and Scope.
Bella Sara is a magical world of horses where girls can expand their imaginations through play. Originally launched in Denmark by Gitte Odder Braendgaard, Bella Sara inspires and empowers children globally with positive messages and the magic of the North of North.
First introduced to the North American market in 2007 by Hidden City Entertainment, Inc., Bella Sara expanded into an international children's entertainment property and has since broadened its family to over 30 licensee's with global distribution and more than 6.3 million members.
Big Tent Entertainment, LLC is an entertainment company specializing in the integrated development and management of media brands.
Formed in 2002, Big Tent manages a portfolio across both traditional and new media while focusing on brand strategy, community building, viral marketing, licensing and retail merchandising.
Big Tent currently serves as a worldwide (excluding Asia) marketing and licensing company for fashion and viral sensation Domo, as well as the North American agency for a number of properties including Discovery Kids, a leader in educational content for children; Purple Ronnie, one of the U.K.'s most successful social expression brands; and PixFusion, a global leader in personalization products.
With a portfolio of mostly children's properties, Bruno Productions will show Soft Spots at this year's Licensing International Expo. Soft Spots are a collectable range of six puppies designed to appeal to the "soft spots" in everyone.
Sunny Spot is fun and confident, Beauty Spot is beautiful on the inside and out, Trouble Spot likes to get into mischief but has a big heart, Sad Spot is always there for a cuddle, Itchy Spot always wants to play and Tickly Spot loves tickles and giggles.
Bruno Productions also represents Angel Cat Sugar, Wooly, Calimero, 5x30+ and more.
Cartoon Network Enterprises (CNE) is responsible for building consumer products and merchandising programs for a wide range of brands by securing and supporting long-term licensing partnerships across all categories.
As the global branding and merchandising arm of Cartoon Network and Adult Swim, the division manages the consumer product programs for the networks' award-winning original programming, brands and characters including "Ben 10," "Generator Rex," "Adventure Time," Adult Swim and more.
CNE serves as the exclusive global licensing agent for the portfolio of brands from Spin Master Ltd., as well as the PGA of America for the youth marketplace.
Founded in 2002 by Creative Director Keith Chapman (originator of Bob The Builder), Managing Director Greg Lynn and Commercial and Finance Director Andrew Haydon, Chapman Entertainment specializes in the creation, production and licensing of original, quality children's and family entertainment properties. Chapman Entertainment has had success with preschool properties "Fifi and the Flowertots" and "Roary the Racing Car" and launched both "Little Charley Bear" and "Raa Raa the Noisy Lion," on which is featured on Cbeebies this year.
Chorion is a leading provider of quality family entertainment for the global marketplace bringing a combination of brand management savvy and creative vision to the development of literary copyrights across all media. Chorion's portfolio is comprised of classic children's brands including Mr. Men and Little Miss, Noddy, OLIVIA, Beatrix Potter, The World of Eric Carle, Paddington Bear, Spot, Flower Fairies, as well as art and lifestyle brands. Chorion owns and manages literary works of Agatha Christie, Raymond Chandler and Georges Simenon, among others. New productions include "Octonauts" and "Gaspard and Lisa."
Chorion has offices in London, New York and Sydney.
Classic Media, one of the world's largest independent entertainment companies, reinvents the classics of yesterday and creates the entertainment classics of tomorrow.
Classic Media owns and manages a globally-recognized portfolio of family and pop culture entertainment brands, including Where's Waldo?/Where's Wally, Casper the Friendly Ghost, Postman Pat and new global brands Tinga Tinga Tales and Guess with Jess.
Big Idea, producer of the animated series "VeggieTales" is a member of the Classic Media family.
Classic Media programming is distributed in more than 170 territories worldwide and showcased through TV, film, home video, consumer products, publishing, digital and music.
CopCorp Licensing is an award-winning boutique agency specializing in the development of brand, character, art, publishing and entertainment-based licensing opportunities.
CopCorp clients include Barcode Kitties, Crusade, DIENZO, Fiona & the Funky Pirates, Jim Benton's It's Happy Bunny, Jim Benton's The Misters, (not so) Scary Monsters, Pink Cookie, Lil' Cookie, Ringling Bros. and Barnum & Bailey, Tom Arma, Will Bullas and Zoodorable, among others.
Founded in 1987, Counterpoint Systems is a world leader in software solutions for rights management, royalty accounting and product licensing for the brand licensing, media/entertainment and music industries. The company's specialized software products employ sophisticated and up-to-date technologies and its dedication to research and development ensures that Counterpoint keeps pace with changes in legislation and industry practices.
Counterpoint services over 400 active customers in 24 countries from offices in London, Los Angeles and New York. Staffed with industry experts with specific experience in licensing, the Counterpoint provides implementation, integration, training and ongoing customer support.
The Cookie Jar Group of Companies is one of the world's leading independent entertainment and consumer products companies with offices around the globe.
Cookie Jar Entertainment is a leader in the creation, production and marketing of animated and live-action programming. Its library of nearly 6,000 half-hour episodes of television features recognizable series including "Caillou," "Inspector Gadget," "Busytown Mysteries," "The Doodlebops" and "Johnny Test."
Copyright Promotions Licensing Group (CPLG), Cookie Jar Group's licensing division, is one of the world's largest full-service licensing agencies, representing top entertainment, sports and design brands. With offices in 10 countries including the recently added U.S., Canada and Japan, CPLG provides clients with dedicated licensing, marketing and fully integrated design, legal and accounting services.
Creative Licensing is featuring its list of classic movies at this year's Licensing International Expo. Terminator, T2: Judgment Day, Rambo, Bill and Ted's Excellent Adventure, Evil Dead II, Basic Instinct, The Graduate and dozens of other films will be on display.
For the first time, United Kingdom titles including Dr. Who and the Daleks, Zulu, Hammer Horror and That'll be the Day, as well as French titles Belle du Jour, Breathless, Brotherhood of the Wolf and Emmanuelle will be presented.
Dependable Solutions, Inc. offers the latest brand management systems and services to agents, licensors and licensees, including Dependable Rights Manager, a contract-based integrated licensing system developed by experienced specialists in licensing, approval and royalty software.
DSI is based in Los Angeles, with offices in New York, Dallas and Belgrade, servicing 25 clients in Australia, Canada, Hong Kong, the U.K. and the U.S.
Licensor clients include Gmodelo, Sanrio, Pokemon, Elvis Presley Enterprises, Dr. Pepper Snapple Group, Yamaha Motors and Smileyworld.
Agent clients include CAA, Velocity Brand Management and Access Licensing Group.
Licensee clients include Li & Fung and NMR.
Dissero Brands owns and manages rachaelhale–one of the world's most lovable animal and photographic character brand, Wag Alley.
A Top 125 Global Licensor, Dissero Brands is dedicated to the creation, marketing and development of design and image brand properties.
Entertainment One Family is a global leader in building premium family entertainment brands. It creates and produces family programming that airs in more than 190 countries worldwide through deals with major international broadcast platforms.
eOne Family is a full service operation including international television distribution, home entertainment, music publishing and licensing and merchandising exploitation for the properties it creates and coproduces including the U.K. preschool franchise "Peppa Pig," BAFTA award-winning "Ben & Holly's Little Kingdom," and "Humf." eOne Family's licensing and merchandising department handles the brand management for each of eOne's key family franchises notably "Peppa Pig" which now generates $320 million in retail sales in the U.K. per annum. With offices in Los Angeles, London and Toronto, Entertainment One Family is also supported by the far-reaching Entertainment One network of companies.
FremantleMedia Enterprises (FME) is the commercial and brand extension arm of FremantleMedia, offering a one-stop-shop for distribution, licensing and home entertainment around the world. FME's brand licensing division is responsible for building brands on and off screen and extending them into areas such as sponsorship and promotions, consumer products, as well as interactive, mobile and gaming.
FME also has a unique live events division. In international TV distribution FME represents some of the world's best-known independent channels and producers. The FME portfolio includes titles such as American Idol, The Adventures of Merlin, Project Runway and the Jamie Oliver and Martha Stewart franchises.
FME's home entertainment division includes hundreds of titles on DVD and Blu-Ray across films, sports, TV, kids, documentaries and music.
Giochi Preziosi Group is an international toys group founded by Enrico Preziosi in 1978. The company shows a consolidated experience of 30 years in the creation and distribution of products for children. It is acknowledged as a strong leader in the Italian market.
After having held its position in Italy, Giochi Preziosi Group has boosted a strategic expansion in Europe and represents large players in the world. The company's headquarters is based in Italy and has settled foreign subsidiaries in France, Spain, Germany, Greece, the U.K., the U.S., Turkey and China. The origins of its success have led to the company's capability and to the development of its brands, as well as a reliable business model that aims to sustain its leading position.
Giochi Preziosi owns two properties: "Gormiti" and "Puppy in My Pocket Adventures in Pocketville" (co-produced with MEG and Mondo TV), each with TV scheduling and flourishing licensing programs.
The Guide to the Licensing World
The Guide to the Licensing World is a comprehensive international directory available on the brand and character licensing industry.
Need to know who owns a license? Who to contact to distribute a licensed product? This book has all of the answers and covers the entire world.
Now in its 19th year, this 600 page international directory references over 27,000 properties, characters, films, personalities, brands, trademarks and more. With more than 1,900 licensing agents in over 80 countries worldwide. It also lists licensees, specialist services, trade publications trade show calendars. The online version (available with the directory) is updated throughout the year.
Hakan Canta is focused on school, fashion, travel, sport and promotional bag manufacturing since 1955. Hakan Canta, a sector leader in Turkey, has more than 25 licenses for Turkey. Hakan Canta reaches over 2,200 points of sale including all hyper/super markets, department stores, toy stores, wholesalers, stationery stores and more.
The head office is based in Istanbul, with offices in Bulgaria and China as well. Currently, Hakan Canta is the licensee company of The Amazing Spider-Man, Spider-Man in 3D, Marvel Heroes, Hulk, Iron Man, Bakugan, Hello Kitty, SpongeBob, Pepee, High School Musical, Tron the Legacy, Wizards of Waverly, Phineas&Ferb, Barbie, Dora, Strawberry Shortcake, Patito Feo, Angel's Friends and Roary the Racing Car brands for BTS products.
Since 2009 Hakan Canta has worked with the top four Turkish football clubs including Fenerbahçe, Galatasaray, Besiktas and Trabzonspor, completing its sports group with FC Barcelona, Manchester United and the NBA. Since 2007 Hakan Canta has the license for Spider-Sense Spider-Man, The Spectacular Spider-Man, Spider-Man 4, Iron Man 2 and Marvel Heroes school bags to more than 62 countries in Europe, the Middle East, Russia and North Africa. In addition, Hakan Canta is the licensee of the NBA, Strawberry Shortcake, Angel's Friends, Roary the Racing Car in the Middle East.
The global brand licensing and publishing division of Hasbro will arrive at the Licensing International Expo this year with its expansive brand portfolio from Transformers to My Little Pony and NERF, showcasing lifestyle licensing merchandise for kids, adults and families.
The line-up will span major categories including apparel, home, food and publishing.
Additionally, the company will spotlight ongoing momentum in the entertainment sector from film to television and digital gaming.
HIT Entertainment is introducing new content, partners and programs in 2011.
Thomas & Friends, a top preschool brand worldwide, explores rivalries and friendships in Day of the Diesels with more than 75 tie-in products from global partners Fisher-Price, Mega Bloks, Learning Curve and more. Angelina Ballerina adds news partners and DVDs to her dance card, while Bob the Builder builds on his success with Character Options as master toy licensee and new DVD feature Big Dino Day. Barney debuts a dino-mite nostalgic line of apparel and accessories and Fireman Sam races to the rescue with new TV episodes and toys from Character Options. Brand new preschool property Mike the Knight does it right with a TV debut this fall and more than 20 new cross category licensees, and Chapman Entertainment's Roary the Racing Car and Aardman's Timmy Time debut new toys.
Hong Kong Trade Development Council
In its 9th edition, the Hong Kong International Licensing Show (HKILS) remains one of the largest licensing shows in Asia, attracting more than 140 exhibitors and over 15,000 visitors from 109 countries and regions.
Co-located with the HKTDC Hong Kong Toys and Games Fair, HKTDC Hong Kong Baby Products Fair and Hong Kong International Stationery Fair, the Hong Kong International Licensing Show capitalizes on the synergy and attracts quality buyers from all over the world and serves as the best one-stop licensing platform in Asia.
ITV STUDIOS Global Entertainment
ITV STUDIOS is a global, creative powerhouse with production offices in the U.K., the U.S., Australia, Germany, Spain, France and Scandinavia.
ITV STUDIOS Global Entertainment's Consumer Product operation is partner to more than 200 licensees worldwide, featuring a portfolio of more than 1,000 product lines across children's, comedy, family, drama, entertainment, film and sport.
ITV STUDIOS' portfolio includes "Hell's Kitchen," "Dancing on Ice," "Come Dine With Me" and "Countdown," alongside family favorites including the Carry On films and Thunderbirds.
Recent product launches include This Morning cookware range, Coronation Street Monopoly and The Royal Mint commemorative coins.
JAST Company Limited (est. 1995) is a reputable gift and toy manufacturer that provides manufacturing of consumer products, including paper and plastic products with embedded electronics technology, electronic gifts and toys, IC modules and collectible and seasonal stuffed toys.
JAST has invented 12 sound products for patent applications. If you are interested in applying your characters and sounds to pens, gift bags, gift boxes, cap, mug, pencil case, makeup bag, diary/notebook/photo albums, candy/jewelry/wine packaging and/or football club sound products, contact JAST Company Limited for more details.
King Features Syndicate, part of Hearst Entertainment and Syndication Group, is the world's premier distributor of some 160 comics, columns, editorial cartoons, puzzles and games to nearly 5,000 print and online newspapers and other outlets worldwide.
One of the largest and most experienced organizations in merchandise licensing and entertainment, King represents classics such as Popeye, Betty Boop, Beetle Bailey, Flash Gordon, The Phantom and Mandrake the Magician. The company continues to expand its portfolio and now represents Brazilian pop culture artist Romero Britto, lifestyle brand The Art of Todd (Goldman), Americana brand Bazooka and Bazooka Joe and artist Elwood Smith.
KOCCA was established in recognition of the value of cultural content and its importance in economic growth. KOCCA supports Korean companies related to the animation, character, comics, broadcasting, games and music industries and in their production and export of cultural content and encourages their involvement in international joint ventures and partnerships. By doing so, KOCCA helps industry professionals around the globe access information and explore business opportunities in Korea's cultural industry. Ever since its establishment, KOCCA has exerted efforts to spearhead the Korean cultural content industry in the world market.
LazyTown is an energetic and colorful world that motivates kids through play to be active and make positive life choices. This is the LazyTown difference/
LazyTown is one of the only global children's entertainment brands dedicated to kids' health, and promotes this core concept through its TV series, shows and merchandise.
Lifestyle Licensing BV
Lifestyle Licensing BV is a full service International agency and marketing company with exclusive rights to the trademark Beverly Hills Polo Club as well as other Lifestyle Brands. From its Amsterdam headquarters, Lifestyle Licensing BV maintains a global network of licensees of apparel, home and prestige accessory products that synergistically present its brand image qualities in each individual market. Recent changes in ownership of the trademark and management of the brand enhance the marketing and support capability of the brand.
Lifestyle Licensing BV has added experienced teams of both graphic and fashion designers, proven merchandisers and marketing professionals to provide world-class strategic assessment, product development, design leadership, innovative marketing techniques, display concepts and sales.
Lucasfilm Ltd. is one of the world's leading film and entertainment companies. Founded by George Lucas in 1971, it is a privately held, fully integrated entertainment company. In addition to its motion picture and television production operations, the company's global activities include Industrial Light & Magic and Skywalker Sound, LucasArts, Lucas Licensing, and Lucasfilm Animation.
Lucasfilm's motion picture productions include three of the 20 biggest box-office hits of all time and have received 19 Oscars and more than 60 Academy Award nominations. Lucasfilm's television projects have won 12 Emmy Awards.
Lucasfilm Ltd. is headquartered in San Francisco, California.
Ludorum continues to expand the global licensing program for "Chuggington," the popular train-centric series for preschoolers that's now a hit in more than 175 countries worldwide. A comprehensive U.S. consumer product program will begin to roll out in 2011 after a successful toy launch at Toys "R" Us during holiday 2010. Twenty-five leading partners have come "aboard" including Hallmark, Crayola, MEGA Brands, Freeze, Hedstrom and more.
Since its U.S. debut in January 2010, "Chuggington" has earned a spot in the hearts of children and parents alike thanks to the show's engaging storylines, important school readiness lessons and colorful feature-quality CGI-animation.
Created by one of the world's leading science fiction artists Danny Flynn, and in collaboration with Simon Harris, Lunartics continues to strengthen its position as imaginative and must-have collectible properties for boys aged 7-11 years old.
With a new Web site, 2011 sees the launch of its first-ever Lunartics Apps with over 40 in production. Ranges of Lunartics books and stationery continue to impress.
With hundreds of unique characters to collect and seven moonzones full of weird and wonderful spaceships, guns and gadgets, the moon of the Lunartics is a fantastically secret place for children to explore.
With a powerful portfolio of iconic brands and new properties, Mattel Inc. will unveil new best-in-class partnerships and product offerings for kids, tweens and adults at this year's Licensing International Expo.
Whether as an industry-leading licensor or as a trusted licensee, Mattel is a leader in providing meaningful brand experiences that translate into innovative and successful cross-brand partnerships. Mattel delivers unparalleled brand engagement through dynamic cross-category marketing programs that keep its brands relevant and everywhere kids and their families are today.
At Maui and Sons, the goal is to embody the spirit of its customers with a dedication to boardsports and the active lifestyle. Its commitment to this lifestyle is represented by the "cookie" logo, featuring design elements that represent nature: air, water, fire and earth.
Maui & Sons produce and sell an assortment of apparel, sporting goods, footwear, and accessories, and have been in business for over 30 years. Maui & Sons products feature quality, durability and style, and its global selection of licensees promote and expand the unique brand worldwide.
MGL is the creative force behind some of the world's most exciting and popular character concepts and graphic imagery.
Representing over 70 artists and with an archive of thousands of images, MGL offers a broad range of art to suit a huge variety of licensed products.
Sister company Vision showcases the work of some of the world's most sought after fashion illustrators and artists. The highly contemporary images have been aimed at fashion conscious manufacturers and retailers who are looking to produce sophisticated and stylish products. Vision offers the opportunity to create licensed merchandise that features this cutting edge design.
Muhammad Ali Enterprises is charged with the responsibility of protecting and perpetuating the legacy of Muhammad Ali and the ideals he stands for. Ali is one of the the most favorably recognized sports figure in the world and enjoys top ranking demographics.
National Basketball Association (NBA)
The NBA reaches fans and consumers worldwide through the licensing and marketing of consumer products bearing the league's trademarks and player attributes. More than 300 licensees manufacture, sell, and market NBA-branded products that are promoted worldwide and sold in more than 125,000 retail locations in 100 countries on six continents. More than 30 percent of merchandise sales are generated from outside the United States. NBAStore.com, with more than 12 million fan visits each year, is the online destination for NBA fans around the world looking for exclusive team merchandise, memorabilia and unique gifts of every NBA, WNBA and NBA D-League team.
Nelvana Enterprises distributes animated and live-action entertainment from award-winning Nelvana Studio and key creative partners to broadcasters around the world, including properties such as "Babar," "Beyblade," "Bakugan" and "Max & Ruby." Its merchandise licensing team manages consumer product licensing globally, including home entertainment and interactive.
Paramount Licensing handles licensing rights worldwide for properties of Paramount Pictures, MTV Films and Nickelodeon Movies.
Upcoming films currently being licensed include Super 8 (June 2011), Paranormal Activity 3 (October 2011), Footloose (October 2011), The Adventures of Tintin (December 2011) and Mission Impossible: Ghost Protocol (December 2011).
Paramount Licensing has established robust licensing programs for Paramount's extensive library of films and current releases through merchandise, stage plays, publishing and recreation programs. Popular library titles include The Godfather, Breakfast at Tiffany's, Top Gun, Footloose, Grease, It's a Wonderful Life, Ferris Bueller's Day Off, Up in Smoke and The Warriors.
A classic, iconic and vintage lifestyle brand, Radio Days reinvents itself as the brand of the timeless golden age of Hollywood with imagery of Hollywood artists and talent.
The company is a group of brand agents developing awareness and supportive of long-term partnerships. Radio Days builds value through its brand association by maintaining a brand's integrity and longevity in the marketplace.
Established in 1995, Rainbow is one of the European leaders in the production of kid's animation. The company's properties include WinxClub, Huntik, PopPixie, Monster Allergy, Tommy & Oscar, Prezzy, Maya Fox, Gon and Mia & Me, which cater to the entertainment needs of the whole family.
Rainbow creates content for all multimedia and licensing outlets, generating billions of dollars in gross retail merchandise sales.
Licensing is an essential part of Rainbow's core business: over 350 active licensees market Rainbow's brands in every merchandising category worldwide, from fashion to food and beverage, publishing to BTS and footwear to fashion dolls.
Formed in 2010 as an affiliate of Saban Capital, Saban Brands (SB) was established to acquire and develop a world-class portfolio of properties and capitalize on the company's experience, track record and capabilities in growing and monetizing consumer brands.
Applying a strategic transmedia and licensing management approach to enhancing and extending its brands in markets worldwide, Saban Brands provides full service management, marketing, promotion and strategic business development for its intellectual properties.
Offering comprehensive strategies unique to each brand; trademark, copyright management and enforcement; creative design; consumer and retail development and more, Saban Brands announced in May 2010 their first acquisition with Power Rangers. This was soon followed by their acquisition of Paul Frank Industries in August of that same year.
Santoro London will be showcasing its new art brand Gurus.
With first product launches of fashion bags, collectables and accessories exceeding all sales expectations, and product enjoying success in 25 countries including the U.K., France, Spain and Northern Europe, the world is falling in love with Gurus!
Smiley is iconic, universal and positive and has been spreading happiness since 1972. But Smiley is more than that–it's a spirit.
In 2012, Smiley will be celebrating its 40th anniversary and 40 years of happiness.
At Smiley, they approach every challenge with positivity and motivation. For Smiley's birthday, exciting plans are in place including a year long campaign of celebrations.
Smiley is looking for partners and sponsors to come one board and help celebrate.
"Serious," "courageous," "tough," "confident," "independent," "built to last," "a name I trust," "different from anything else"–all of these are attributes applied by consumers to Smith & Wesson when asked how they feel about clothing and other consumer products that would be branded Smith & Wesson. For 159 years, Smith & Wesson has represented the best America produces. It can do the same for you in outerwear, gloves, shirts, footwear, hats, pants, leather goods, outdoor gear, backpacks, sporting goods, eyewear, luggage, SUVs/trucks, energy bars and drinks and shaving and skin care to name just a few. With its status as an icon of American greatness and innovation, Smith & Wesson serves as aspirational guide for this generation of rugged, vibrant and fiercely independent individualists who are reclaiming their confidence, power and dignity in everything they do, and look to past traditions for a more self-reliant way of life.
Sony Pictures Consumer Products
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation.
SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in more than 130 countries.
The Licensing Company is an award winning, global brand extension and consultancy agency with a robust track record of success around the world. With five strategically located offices in the world's top economies–the U.S., U.K., France, Germany and Japan–we have the ability to look at brands on a global basis and create innovative, long-term partnerships that set the standard in the industry.
Toei Animation Inc. (TAI), is a subsidiary of Toei Animation Co., Ltd. Established in Los Angeles in 2004, Toei looks forward to spreading the Japanese animation studio's extensive library and pursuing production projects in North and Latin America and other English-speaking territories worldwide.
With a rich catalog of unique animated properties and technologies such as VOD, the Internet and mobile media to best deliver Saint Seiya Hades, Digimon, Dragon Ball, Sailor Moon, One Piece, Nadja and Pretty Cure, Toei Animation offers children all over the world the ability to dream.
With an eye on the global market, Toei Animation is focusing its efforts in the company's Paris, Shanghai, Hong Kong and Los Angeles offices.
Twentieth Century Fox Consumer Products
Fox Consumer Products is bringing some of the hottest entertainment properties to headline Licensing International Expo. The world's longest-running scripted show "The Simpsons" is about to celebrate its 500th episode, "Family Guy" survives 10 dysfunctional years in Quahog and "Glee" takes center stage as a global pop-culture powerhouse.
On the big screen, Alvin and the Chipmunks are Chipwrecked, Scrat triggers a world-changing cataclysm in Ice Age: Continental Drift and from Blue Sky Studios comes an all-new animated tale, Leaf Men. Tim Burton presents the 3D action-thriller, Abraham Lincoln: Vampire Hunter, and the legendary Ridley Scott helms an epic sci-fi film, Prometheus.
As winner of the "Best Licensed Brand Property in the U.K.," V&A Licensing has achieved recognition and continues the Victoria and Albert Museum's founding mission as the world's greatest museum of art and design, providing design resources to manufacturing and retail partners worldwide.
The V&A archives and brand are licensed to more than 80 licensees spanning Europe, the U.S. and Far East. By promoting a contemporary design interpretation of the Museum's archives, V&A licensed products can compete in the international retail market. Product categories include home furnishings, apparel, jewelry, accessories, stationery and gifts.
Founded in 1807, John Wiley & Sons, Inc. is an independent, global publisher of print and electronic products. Wiley specializes in scientific and technical books, journals, textbooks and education materials, professional and consumer books and subscription services.
WITH IT is an art and design licensor that has created many different characters. Glamour Puss, Cheeky Monkey and Mad Cow to name but a few have been sold in more than 60 countries.
WITH IT has now created two new brands: The Booists and DoodleBoo and have created product and art to support them.
WITH IT can also develop and create new brand ideas for people. WITH IT's experience spans just about every country in the world, working with many major retailers such as Burger King, C&A, Carrefour, Claires Accessories, Inditex Group and WHSmith.
Zodiak Rights, part of Zodiak Media Group, is the new international rights business combining RDF Rights and Zodiak Entertainment Distribution following the acquisition of RDF Media Group by Zodiak Media Group.
The company's highly experienced sales teams operate on both sides of the Channel, and both offices have dedicated in-house licensing divisions that license, acquire and distribute rights to the global marketplace.
Zodiak Rights has a dedicated family and children's distribution arm. The family and children's catalog includes "Waybuloo," the CBeebies preschool hit; "Totally Spies," the international animation series; "Rekkit Rabbit," the brand-new animated series for TF1; "Mister Maker," the ultimate arts and craft show; and "Gormiti," the long awaited animated kids series originated from the success of the figurine range that has achieved over 100 million sales.
American Greetings Properties is a producer of children's content with a portfolio of evergreen properties such as Care Bears and Strawberry Shortcake. AGP's other active brands include Holly Hobbie, Popples, Madballs, Twisted Whiskers, Maryoku Yummy and TinPo.
Children can experience AGP brands online at http://www.agkidzone.com.
Award-winning brand development and licensing agency Art Impressions is known for developing retailer-focused, broad-based lifestyle programs. Its brands include global sensation Skelanimals, Milky Way & the Galaxy Girls by acclaimed animator Lauren Faust, new pop culture brand SO SO Happy and artists Schim Schimmel, Valerie Tabor Smith and Josephine Wall.
Becky Bones is a character-based edutainment brand for inspired kids and teens that want to save the planet. Becky Bones gives back 25 percent of its profits through a grant program for green projects created by kids and teens.
Jim Benton's It's Happy Bunny expands in the U.S. and internationally. The studio is promoting The Misters, jOkObO, MeanyDoodles and Kissydoodles with new launches Catwad and Happy Over Here. Jim's New York Times bestselling series, Dear Dumb Diary, is now in film development.
Brand Central LLC is a premiere global brand consultancy that provides comprehensive business solutions in the areas of brand extensions, brand creation and brand acquisitions to some of the world's most recognized brands including Kellogg's, Keebler, Dr Pepper Snapple Group, Baja Fresh, Beef O' Brady's, Sillybrandz, Coleman, Rawlings, K2, Pure Fishing, First Alert, Quickie Cleaning, Nuk, Blu Dot, Seventh Generation, Gaiam, Healthy Child Healthy World, Dr. Andrew Weil, Petit Tresor, Mark Burnett Productions ("Generation Gap") and ABC Networks ("Million Dollar Mind Game"). To set an appointment, please call Lauren at (310) 268-1231 ([email protected]).
Headquartered in Los Angeles, Brand Sense Partners, LLC (bsp) is a brand management and business development firm that incubates, acquires and grows some of the world's leading brands. bsp provides the foundation for growth through business reengineering and the development of partnerships, products, design and strategies that target unmet market needs.
Brandgenuity is one of the leading independent full-service trademark licensing agencies that represent corporate brands and entertainment properties.
Brandgenuity's clients include Church & Dwight, Harlequin, Pabst Brewing Company, Harlequin, Pella Corporation, MGM Studios, Kathy Davis, Andrew Lloyd Webber's "The Phantom of the Opera," Rodgers & Hammerstein, FX's "It's Always Sunny in Philadelphia," among others.
Brentwood Licensing invites you to come to its booth to see its portfolio of licensing opportunities including Peace Frogs, Rubes Comics by Leigh Rubin, Dog is Good, Save the Earth, BUGS by Roland Crump, Kawaii Not, Banpaia Pets, Love this Life and Bumpkins.
The Busted Knuckle Garage is a gift company with automotive and motorcycle flair. With nostalgic images and humor celebrating slipped wrench injuries, the Busted Knuckle brand appeals to anyone who has worked with tools. Busted Knuckle has multiple licensees and is ten years in the making with 150+ products.
Bruce Blitz is the creator and host of the four-time Emmy-nominated television series "Cartooning with Blitz." He has developed a complete line of How to Draw books, DVDs, art supplies and Blitz Kitz and has successfully marketed them in stores, catalogs and 43 sellout appearances on QVC.
CBS Consumer Products
CBS Consumer Products manages a diverse portfolio of 200+ properties including the 2012 Star Trek theatrical release and "Star Trek" library, primetime shows like "NCIS," "90210" and "Dexter," and its Television City classic collection featuring "Cheers" and "Mighty Mouse" celebrating milestone anniversaries in 2012.
Visit us in the Zhu-niverse! Learn about one of today's hottest toys, ZhuZhu Pets brands, and discuss opportunities for licensed partnerships with Cepia LLC. Plus, get a sneak peak at our upcoming entertainment property Quest for Zhu! It's Zhu-riffic.
China Animation Comic Game Group Company Limited is a sole government-owned cultural enterprise group, completing the mission of leading China's animation game industry to achieve the great leap forward in development.
CMG is one of the premiere licensing and brand management agencies representing some of the most iconic brands and personalities in the entertainment, sports, music, historical and corporate arenas. Clients include James Dean, I [Heart] NY, Jackie Robinson, Pamela Anderson and others.
Collective Licensing International, LLC, a subsidiary of Collective Brands, Inc., was formed in January 2004 in Colorado and is the owner and/or license operator of Airwalk, Above the Rim, Vision Street Wear, Clinch Gear, STRIKEFORCETM, Sims, Lamar and Hind.
Kids! Join the most incredible community where you'll learn all about culture, language and business with fun games, stories, music and videos. Get to know the original CLB KIDS: Anyla, Benedict, Ming, Myrie, Raphael, Suzu and TJ. It's fun and it's free!
Dr. Fresh is a manufacturer and distributor of high quality, extremely innovative, and reasonably priced oral care products based in Buena Park, CA. Top brands include FIREFLY, the #1 dentist recommended kid's light-up timer toothbrush; Binaca, the nostalgic breath spray brand; and Infectiguard, the hand sanitizer brand know for unique moisturizing properties. Dr. Fresh Inc. also owns several licenses like Spiderman, Barbie, Hello Kitty and Snoopy.
Electrolux Global Brand Licensing creates business opportunities by licensing the Group's more than 50 brands. At this years Licensing International Expo, the focus will be on specific brands including Electrolux, AEG, Zanussi, Eureka, Kelvinator and Frigidaire.
Garfield and Jane Goodall licensed eco-friendly school supplies. Good Feel Korea is one of the leading manufacturers of eco-friendly office and school supplies. Good Feel produces beautiful pencils, colored pencils, rulers, notebooks and much more from recycled and biodegradable materials. Customize our products for private labeling. Possibilities are endless!
The Indigo Pixies are a family of magical, multicultural fairies that help children build the confidence they need to overcome developmental milestones such as pacifier weaning, potty training and bedtime issues. The pixies have vibrant storylines and songs.
Jewel Branding & Licensing provides art for every facet of life. Jewel represents a diverse range of properties that appeal to baby through adult, and every demographic in between. Jewel's properties include Izak, Jessie Steele, NoJo, rachaelhale, Robin Pickens and Luv Me Buddies, as well as several other brands. Jewel's focus is on trend setting designers with a great track record of success at retail.
The Joester Loria Group develops and executes strategic licensing programs for brand, media and entertainment clients including Pepsi, Mountain Dew, AMP, Sobe, Aquafina, Car and Driver, Road & Track Entenmanns, Johnsonville Sausage, Baby Genius, Pinkalicious, Animal Planet, Discovery Channel, Discovery Fit & Health and TV series "River Monsters," "MythBusters" and "Deadliest Catch."
JTMG, LLC has developed merchandising retail programs for television networks, film and animation producers for more than two decades. JTMG's teams of specialists work closely with its partners to create and maximize trademarks. JTMG currently represents television programs on NBC, USA Network, and E! Channel, G4 Channel, Cartoon Network and Disney Channel.
Kids in Need Foundation
Kids in Need Foundation provides free school supplies to impoverished kids and grants to under-funded teachers. Kids in Need will be at Licensing International Expo seeking new licensees for its cause marketing licensing program.
LeSchitte designs presents: SchitWear (clothing and accessories), SchitWare (gifts and novelty items), SchitHead (headwear, caps, etc.), SchitTee (t-shirts) and much more.
Licensing Works! is a licensing and promotions company representing creators of original IP. Intellectual property represented includes Tetris, Zorro, Tarzan, Buck Rogers in the 25th Century, the In My Pocket franchise, Power Buggz, Playtime Buddies, Kagonin, Moulin Rouge and Kewpie.
Live Nation Merchandise's key artists include The Beatles, KISS, John Lennon, Lynyrd Skynyrd, Motley Crue, Ozzy Ozbourne, Shakira, The Who, Bruce Springsteen, Woodstock, Madonna, U2 and House of Blues. The company continues to leverage the scope of its concert events businesses, music licensing, merchandising and e-commerce globally.
Loter, Inc. is a creative entertainment studio that specializes in developing ideas with personality. GGBG is a new lifestyle brand for girls young and old. It puts a contemporary twist on the classic angel and devil consciences. Loter, Inc. is represented by BrandInk Group.
LUUMENA Licensing (a sister company of WME) is a full service brand licensing company representing talent, corporate brands and trademarks, TV/film, Broadway shows, concerts, production companies and specializing in full scale licensing programs and direct-to-retail programs.
Marvel Entertainment continues to build licensing and co-branded programs around its robust portfolio of character franchises, with a major focus on Marvel Studios' highly anticipated film The Avengers, marking the culmination of its "road to The Avengers" licensing initiative that encompassed six blockbuster films.
Marvel's "webslinger" will also play a significant role at Licensing International Expo with an emphasis on next year's film The Amazing Spider-Man as well as its Spider-Man Classic program.
Membrain Licensing is a brand management and licensing agency providing companies with meaningful and actionable global programs that make an impact. Services include strategic planning, partnership marketing, licensing sales, creative direction, brand-identity development, project management, location-based entertainment, social media development, retail engagement, promotional marketing services, publicity, trend analysis, product development and manufacturer consulting, among others.
With more than 50 million users worldwide, Moshi Monsters has taken the kids entertainment industry by storm. Developed and published by gaming company Mind Candy, Moshi Monsters is a fun-filled world of adoptable pet monsters, combing adorable virtual pets with social online game play and engaging educational puzzles for children ages six to 12.
MODA Licensing client Taste of Home is one of the world's largest cooking and entertaining magazines with unique user generated content, a brand by home cooks for home cooks. Power of the Brand: Reaching an engaged community of 53 million home cooks! Categories available for licensing: cookware, bakeware, tools, kitchen electrics, tabletop, food and more.
Nancy Bailey & Associates
Nancy Bailey & Associates is at the forefront of brand licensing and develops strategic brand extensions for several Fortune 100 companies and leading brands including Energizer, Eveready, Coppertone, Nesquik, Chiquita, Fresh Express, Arby's, Pennzoil, Quaker State and Travelocity. In January 2011, Nancy Bailey & Associates became a division of Beanstalk.
Introducing the next character brand: Olly Oogleberry, a curious and loveable alien seeking adventure and discovery. Coming to Earth June 2011.
Pan Am had the distinction of being one of the world's most elegant and prestigious airlines and is a recognized name in the world. Today, Pan Am Brands keeps its rich history and heritage alive through innovative branding, merchandising and licensing of its distinctive name, trademarks, artwork and history.
PlaSmart Inc. is a global toy distributor based in Ottawa, Canada and focuses on distributing smart, simple and fun toys for children. They seek out products that offer a unique experience for children with repeated enjoyment and lasting playability. Last year PlaSmart Inc. opened offices in both the U.S. and Hong Kong.
The Love Bugs are a group of friends that live in a garden and spend their days helping flowers and plants thrive. But look out for the stinkbugs as they wreak havoc!
Rebel Girl expands its brand with racing gear, children's apparel and its new collection American Rebel. Rebel Girl brands hold a strong niche in the motorcycle industry. Its library of subjects, images and characters are created from its Detroit-based design studio.
Robin Zingone has four fabulous brands available for licensing from child to tween to adult: robin zingone, loveMe by robin zingone, Girlygirl by robin zingone and Cocomimilulu.
RoyaltyZone is affordable web-based licensing software that simplifies rights and royalty management for licensors, agents, and licensees. RoyaltyZone is easy to use software to manage contracts, track products, create invoices, calculate royalties and analyze the performance of licensing programs.
The Sharper Image product is something that you never knew existed until you saw it–then you have to have it. The Sharper Image products excel at providing real world solutions. Whether it's a massage chair, a multi-function weather station or a nose hair trimmer, it is always built and designed around three core principals: quality, innovation and design.
Striker Entertainment/Most Management will be featuring several blockbuster properties including Angry Birds, the #1 app with 100 million downloads, The Hunger Games film from Lionsgate hitting March 23, 2012, AMC's "The Walking Dead," Real Steel from DreamWorks Studios and, of course, The Twilight Saga: Breaking Dawn Parts 1 and 2.
They're here! The gang that brought you Boys are Stupid and The Art of Todd have finally done it. It's a design factory! It's a content lab! It's a studio! It's Stupid Factory Studios! A world of Wacky content to license for all your needs is available here. Original characters, books, animation and tons more content for everyone.
Synchronicity's 2011 line up includes Tootsie Roll candy brands and the beloved Mr. Owl; Wham-O toy and surf brands; Sexy Slang, Sassy Slang and Sporty Slang; Dan Statler's Vulture Kulture; low-brow art by Kalynn Campbell; and Fuller Brush. There are exciting developments on all fronts.
Synergy introduces global magazine brands from Carus Publishing: Babybug, Ladybug, Click and Cricket. Created by world-renowned talent, the publications feature activities, games and engaging characters. Ladybug's iPhone app became a #1 education app within 24 hours of launch!
Tea Party Patriot brand product buyers are very passionate about their beliefs, and let the world know it through the apparel and accessories they use and wear. While Tea Party Patriots come from all walks of life the majority are "Boomers" with lots of discretionary income.
The Infantry by Spazmataz appeals to military families, gamers, patriots and anyone who feels like their morning routine resembles boot camp while trying to get their families out the door.
TüV Rheinland provides comprehensive integrated services for product safety, compliance, quality brand protection and supply chain management through a global network of offices and laboratories with technical expertise, personal one-on-one customer service and customized solutions.
Woolbuddy began as an artist's desire to find a unique collection of toys for his daughter. To date, over 300 characters have come to life and now make up the six distinctive collections of the Woolbuddy World¬–a place that reflects the imagination and magic of any child.
WWE is an integrated media organization and recognized leader in global entertainment that delivers original family-friendly PG content across all its platforms including television programming (52 weeks a year), pay-per-view, digital media and publishing. WWE is broadcast in over 145 countries and in 30 languages and reaches more than 500 million homes worldwide.
We understand the importance of partnering with other organizations that share our vision for an inspired world and a healthy environment. Together we can encourage people to see beauty in the world around us, and have a positive impact on the health of our planet.
Yuki7 is a young, globetrotting girl who enjoys her social life as much as her missions. She brings out the spy in all of us and makes us remember just how seductive secrets can be. Yuki7 is fresh animation targeting females age 16-36.
Zenescope has created one of the fastest growing libraries of original content and has brought an exciting new feel to the world of graphic novels. From "Grimm Fairy Tales & Wonderland" to their newest series "Neverland & The Waking," Zenescope continues to create heroes and villains for the new millennium.
Artlicensing.com is a dynamic, creative and full-service art licensing agency based in Manchester, Vt. Artlicensing.com represents some of the most recognized and talented artists in the industry through leading art publishers such as McGaw Graphics, Applejack Art Partners, Interlitho and Washington Green.
Art Makers International, Inc. (AMI!) has over 400,000 designs available for licensing. AMI! represents Air Waves, Inc., Vicky Howard, Designs by Current and Morehead, Inc. Art ranges from traditional to fun graphics plus children's and animal designs. Products include gift bags, notebooks and partyware.
Ted Blaylock paints wildlife and western subjects as well as inspirational art, the Southwest and rural Americana art. Blaylock Originals has been providing images for licensing since the 1970's. Ted is nationally known for his trains and eagle images. The Bradford Exchange uses Ted's Eagle images consistently in its programs. Blaylock Originals welcomes our newest licensee "Zippo" brand lighters.
Debbie Mumm is an art brand celebrating its 25th year. Debbie Mumm designs have boosted sales for thousands of products. Debbie Mumm has an enormous art library of over 10,000 images, including a huge collection of holiday designs.
Deidre Mosher does sassy, whimsical and bold art. One artist with thousands of images, all available for licensing. Deidre Mosher has fun, fresh and fabulous characters and patterns for stationery, gift, craft, textiles and home décor.
Denyse Klette's natural tendency toward entrepreneurship and her constant thirst for learning have resulted in a diverse portfolio of art. She is excited to reveal two new lines of art entitled "Hanging Loose," a celebration of being young at heart and the enchanting "Princess and the Pea," a whimsical twist to the old bed time story.
E.L.M. Publishing, Inc. is the brainchild of writer/humorist Karen Steward. Hitting the 50th rung on the aging ladder, Steward was journaling when she realized it was time for one thing: complete self-acceptance. She has since channeled that self-acceptance into works of art. Now, every woman can smile a little brighter!
Foto by Eva specializes in newborns, babies, children and animals. Award-winning photographer Eva, through her division Eva Collections, licenses her images for puzzles, posters, school supplies, greeting cards, calendars and other stationery and manufactured products.
Hot Leathers, one of the industry leaders in motorcycle apparel, has been outfitting bikers for over 25 years. One of America's top 50 volume screen printers, Hot Leathers printing facilities have a long standing tradition of creating top of the line graphics for bikers world-wide.
From beautiful landscapes to rustic cabin scenes, wildlife and cozy cottages, the art of Jim Hansel is available for licensing for all categories.
Japanese artist Kayomi Harai will introduce her new "Cup Kitties" line: a series of nine cute kittens in colorfully designed cups. Also debuting are "Backpack Animals": panda, tiger cub, puppy and many more cute animals in backpacks.
The Zebra is an art piece that represents life and the energy that surrounds everything here on earth. Water is the main source of life–here you see life in action with Kenny Bell's backdrop. This is the first animal piece Kenny Bell has created on mirror, with many more to come.
Featured properties include Pampered Girls, Frou Frou, Flitterbyes, Kathleen Francour and Gail Marie. Pampered Girls is a rapidly growing lifestyle and fashion brand with over 50 global licensees and strategic partners including an expanding chain of licensed retail stores in Japan and China.
Madaras Gallery, Inc. features 400 images by award-winning artist Diana Madaras and was voted Tucon's best visual artist four times. Also meet Kitty Humbug, the grumpy cat in the Santa hat guaranteed to touch your heart. He will make you smile!
Sparky & Marie is a fun and fresh creative brand energized by patterns and iconic graphics and is available for licensing on a variety of products.
Inspiration comes from everyday living–textures found on a nature hike, trips to faraway places, or colors from an old scarf.
Nanaritos brand of hand painted characters tell a magical story for kids, teens and the young at heart. The Na brand is pencil sketched characters that are sweet, but edgy designed for teens and older.
P.M.B.Q. Studios is dedicated to spreading panda love through its characters and comics. P.M.B.Q. Studios is constantly creating new characters, stories and designs, and have an extensive portfolio of properties with an all-ages appeal available for licensing.
Sparky Firepants makes art for fun people. Come and see art that makes retailers happy. Sparky Firepants illustration has appeared in Highlights High Five magazine, "Blue's Clues" and products sold all over the U.S.A.
Stephen Sawyer's artwork has sold worldwide since 1995. His abstracts, funny animals, religious art and other images are full of wonderment and emotion. His works has been featured on the "Today Show," the front page of the New York Times and hundreds more.
The Donald Zolan brand, a classic and timeless American art brand, has been licensing its award-winning children, Santa Claus, inspirational and co-brand designs for 33 years. The studio specializes in customizing art for co-brand partnerships and product development programs. New lines for 2011 include books, gifts, collectibles and Farmall products.
LICENSING UNIVERSITY CONFERENCE SCHEDULE
SUNDAY, JUNE 12
State of Retail in the U.S. and Tour of Retail Market
Retail experts Carol Spieckerman and Lisa Carver will kick off the day with their overview of the current U.S. retail landscape. You'll learn retailers' new perspective on branding, what is driving their branding decisions and which retailers are leading the charge. From there, Carol and Lisa will serve as tour guides through a carefully selected group of retailers that are defining the future of retail in multiple categories. Additional dialogue and questions will be strongly encouraged throughout the tour.
MONDAY, JUNE 13
Licensing for Beginners
This introductory course on licensing will present the fundamentals and best practices of licensing on a variety of fronts from experts in their fields.
Well Being and Licensing: Doing Good and Good Business
Licensing Your Brand in the International Market
Licensing Law for Beginners
This hands-on course will cover the key legal issues that impact licensing, including: licensing agreements, protection of properties under trademark, copyright and patent laws, intellectual property basics, what to look for in an agent agreement, enforcement of rights, international considerations and more. A question and answer session will follow this discussion.
Am I Ready for Primetime Licensing?
TUESDAY, JUNE 14
How the Digital World is Changing Licensing Forever
Anatomy of a License Agreement
How to Work with Licensing Agents and Consultants
Licensing agents and consultants can play a central role in the development of an effective licensing program. This seminar will aid participants in defining respective roles, key into the pertinent questions they should be asking if considering an agent or consultant and learn how the best relationships work. Panelists will include executives who work with corporate trademarks, entertainment/character properties and literary and art properties.
Thinking Outside the Box: Retail Strategies Beyond the Top 12
Most retailers, large and small, are demonstrating unique strategies in this economic climate. One commonality is their innovative use of brands to generate traffic. All are using private label programs, corporate brands and trademarks and licensed properties to create innovative direct-to-retail exclusives that are generating excitement and demand from consumers. These strategies, along with the unprecedented growth of online opportunities for branded and licensed merchandise, will certainly outlast this economic downturn and present significant future opportunities for licensed products.
Social Media Basics
Using Your Style Guide as a Branding and Marketing Tool
Navigating a Cause Licensing Relationship
Do I Need to Audit My Licensee?
Art Licensor's Top 10 Mistakes
A number of errors impact art licensor's earnings. Here are Ketra's 14 Top 10 mistakes, culled from her real-life experience, specifically addressing artists and art licensors in business less than three years.
Licensing in Emerging Markets
How to Develop and Manage a Successful Brand Licensing Program
This seminar will help brand owners evaluate whether their brand is ready for licensing, evolve internal structures and processes to support the licensing program and explore the overall benefits and risks of licensing. Learn best practices from a panel of licensing experts who head up some of the world's leading licensing programs. The panel will cover how to successfully develop and manage a brand licensing program, including style guide creation, licensing plan development, licensee selection criteria, product development tracking and approvals, contract and royalty administration and auditing.
Marketing and Licensing of Experiential Brands
WEDNESDAY, JUNE 15
From Good to G'rate: What Every Licensing Professional Should Know About Royalty Rates
Case Studies in Sports Licensing
Branding for Success in Art Licensing
An Appetite for Licensing–Food, Beverage and Restaurant Brand Activity
Advanced Licensing Strategies
The Ins and Outs of Clearances
The Licensee Survival Guide to Licensing
This presentation will examine best practices for manufacturers, importers and distributors of licensed products in negotiating and dealing with licensors and retailers to achieve strong sales as they tackle some of biggest issues they face today: working with licensor RBD teams, direct to retail license competition, high royalty demands, advertising and promotion, growing China production costs, social responsibility, product testing requirements and other retailer and licensor demands that increase the cost of doing licensed business.
Hot Trends in Interactive
Opportunities to license character and brand IP to the interactive industry have expanded significantly in recent years. Emerging digital platforms offer the licensors and licensees a range of new ways to deliver licensed interactive content directly to the consumer. Come meet a variety of professionals from leading game publishers, film studios, television networks and agencies making this new era of licensed interactive entertainment a success.
Improving International Licensing Practices
Big Fish, Small Pond, Big Pond, Small Fish–Making the Transition
Issues in Sourcing and Manufacturing
Changaroos, Kirana and Souks: International Retailing Beyond Walmart and Carrefour
Walmart and Carrefour, H&M, Toys 'R' Us, Zara and Tesco are all pushing into emerging markets and learning that local retail traditions pose formidable competition. This session focuses on the retail practices common in the most significant emerging markets for licensed merchandise, the lessons multinational retailers have learned and how Changarros, Kirana and Souks, among other local retail operations, will influence your market strategy.
Rick Darling, President of LF USA, to Deliver Keynote
Renowned merchandising, marketing and supply chain expert to address challenges and opportunities for retailers and suppliers in the changing global economy.
Rick Darling, president of LF USA, a subsidiary of Hong Kong-headquartered Li & Fung Limited, the multinational consumer goods export and logistics group, will deliver the keynote address at Licensing International Expo 2011. The keynote session will kick off the Expo.
"In his role with Li & Fung at the center of global sourcing and marketing, Rick Darling has a unique perspective on the challenges and opportunities facing suppliers, brand owners, retailers and others," says Charles Riotto, president of the International Licensing Industry Merchandisers' Association (LIMA), which is the Expo's sole sponsor. "We are thrilled he will be joining us as a great kickoff to the show."
Darling oversees LF USA's rapidly expanding business in the U.S., where its portfolio of owned and licensed brands range from top entertainment companies to celebrity names such as Jennifer Lopez, Marc Anthony, Rachel Zoe and Sofia Vergara, to fashion labels such as Sean John, Ecko and Calvin Klein. In recent months, it has acquired such companies as Beyond Productions–the apparel and accessories company headed by Beyoncé and Tina Knowles–Oxford Apparel Group and footwear manufacturer Jimlar Corp. Its other owned companies include Kids Headquarters and Briefly Stated. A key partner to the world's major department stores and mass retailers, LF USA combines innovative design, merchandising expertise and deep retail relationships with Li & Fung's global sourcing platform to strengthen world-class brands.
Darling currently serves as chairman of the board of the American Apparel & Footwear Association, is a board member for Fashion Delivers Charitable Foundation and serves on the Board of Governors for the Parson's School of Design.
To register for the keynote, which is free to all registered attendees, visit http://www.licensing.org/events.