Spain’s Imira Entertainment has appointed The Licensing Factory as licensing and merchandising agent in Italy for Kumis.

The Kumis brand has been adapted for products including figurines, plush, bags, pencil cases and homewares.

Kumis products are currently distributed in more than 30 countries worldwide, and new designs are released every season. Imira represents the brand in Europe where it is looking to take the property into further product categories and new markets. 

“This is a brand with huge potential for a wide range of consumer products,” says Julien Barbier, head of licensing, Imira Entertainment. “It is colorful, distinctive and ideal for adapting into further product categories. With The Licensing Factory, we have a partner that will help us to build on its current success with a licensing and merchandising push into new areas.”