Licensees Show Support for Upcoming Marvel Movies

Marvel Entertainment Inc. is gearing up for summer 2008 with consumer products programs already in the works for Iron Man (due May 2, 2008) and The Incredible Hulk (due June 13, 2008). Already signed on for both films are Hasbro (master toy licensee), Hallmark (social expressions and party goods), Kids Headquarters (boys’ and girls’ apparel), Jay Franco (domestics), Mad Engine (T-shirts), Fruit of the Loom (underwear), Disguise (costumes), BBC (footwear), Berkshire (headwear and cold weather), Mega Bloks (constructions toys), Jakks Pacific (plug ’n play games), AME (sleepwear/loungewear), Sideshow (collectibles), FAB (back-to-school and arts & crafts), and MGA (die-cast vehicles). Marvel currently looks to add partners in several other key categories.