Brand Licensing Europe—organized by License! Global owner Advanstar Communications—and Smiffys are among the headline sponsors for the UK licensing industry’s Maltese Islands sponsored swim in aid of The Light Fund charity.

A team of swimmers is taking on the challenge later this month, which, according to organizer Stephen Gould, co-managing director of 4Kids Entertainment: “Is the biggest single fund raising project that The Light Fund has ever taken on.” Apart from sponsorships of individuals, some £25,000 has already been pledged to the event.

Among swimmers taking part are Stephen Gould (4Kids Entertainment); Ian Downes (Start Licensing); Craig Rowell (CPLG); Ian Down (Hamlins); Richard Flook (Elemis); Rob Corney (Bulldog Licensing); Jane Kennedy (BKN New Media); Cassie Allen (BBC Worldwide); Angela Cullinan (AWE) and Sarah Turley (Zurich Professional).

The Light Fund supports several children’s and cancer charities in the UK. For more information on the swim contact Stephen Gould at [email protected].