License This! Winner Signs First Deal

Animaru, winner of the 2010 License This! award at Brand Licensing Europe, signed its first licensing deal with Hedge Betty, an apparel company based in Norfolk specializing in children’s t-shirts for the local tourist market. The range of children’s long-sleeve t-shirts was launched at the Blakeney Regatta and select shops in the local area, and the company is planning to broaden the range next year following the success of the initial run.