The selection panel for Brand Licensing Europe's inaugural challenge, License This!: The Next Big Thing, has announced the shortlist of properties that will be presented to the panel and audience on Sept. 30.
The shortlist is:
Animaru, a graphic design property from U.K. artist Sophie Hinton
Bondiband, a boys' action animation, starring a rock band with very special musical instruments
Gombby, a Portuguese animated preschool series about a boy baker
Made in Me, an educational game that adults and children can play together
"It was not an easy task as we received many applications from all over the world, featuring a wide variety of content," says Helen McAleer, panel chairman. "The four ideas we selected all had something a little unusual and very appealing about them. We could see how licensing might play an important part in their future development and I am looking forward to hearing more about them on the 30th."
For more information about Brand Licensing Europe 2010, click here.
