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License This! Shortlist Announced

The selection panel for Brand Licensing Europe's inaugural challenge, License This!: The Next Big Thing, has announced the shortlist of properties that will be presented to the panel and audience on Sept. 30.

The shortlist is:

  • Animaru, a graphic design property from U.K. artist Sophie Hinton

  • Bondiband, a boys' action animation, starring a rock band with very special musical instruments

  • Gombby, a Portuguese animated preschool series about a boy baker  

  • Made in Me, an educational game that adults and children can play together

"It was not an easy task as we received many applications from all over the world, featuring a wide variety of content," says Helen McAleer, panel chairman. "The four ideas we selected all had something a little unusual and very appealing about them. We could see how licensing might play an important part in their future development and I am looking forward to hearing more about them on the 30th."

For more information about Brand Licensing Europe 2010, click here.

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