License! Global represented the USA at the Nürnberg Toy Fair this week by nominating the three most promising licensing themes for 2011. The staff chose Tron, Transformers 3 and Cars 2. Other media partners from around the world nominated brands as well known as Hello Kitty and Batman, in addition to less recognizable properties such as Kitten Dream and Momoking from China.
Nurnberg Toy Fair expanded the close link between toys and licensing in its redesigned LicenseCenter this year. The Fair expanded its exhibition of license themes in the central (Mitte) entrance area with a new LicenseLounge.