Two new editors have joined the staff of License! Global and will be based on the West Coast reinforcing the publication’s commitment to comprehensive daily coverage of brand licensing, announces Tony Lisanti, global editorial director.

Amanda Peabody assumes the position of managing editor and Marguerite Darlington becomes web editor. Previously, Peabody was an editor with the Beverly Hills Courier and McGraw Hill. She holds an MA in English Literature from California State University.  Most recently, Darlington was a freelancer writer and held positions with The New York Times, Dream Theater and Integrated Marketing Solutions. She holds a BS in Journalism from Northwestern University’s Medill School of Journalism.

Both editors will be based in parent company Advanstar’s newly relocated West Coast office. Last month, Advanstar moved from Woodland Hills to Santa Monica. The new address is 2501 Colorado Ave., Suite 280, Santa Monica, CA, 90404. The main telephone number is 310-857-7500.

“These editorial appointments give License! Global a major presence on the West Coast, which is a key market for brand licensing,” says Lisanti. "We now have a major presence in Los Angeles, New York and London, which represent the most important markets in brand licensing.”