Matching names with products - that's the name of
the game. License! Europe is the only magazine of
its kind in Europe to provide information on who and
what is "in" and how to license it.
Subscribers find new strategies, new products, retail opportunities, license availability, endorsement possibilities and more. Licensees, licensors and retailers get the latest news on who's teaming up with whom and why, so that they too, can add value and marketability to their product line.
Licensing is a multi-million business which gives brand managers, retailers and licensees the chance to increase sales and position their merchandise with celebrity endorsements.
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