Fluid World has announced a partnership between Sanrio and Liberty Art Fabrics that will see Hello Kitty incorporated with prints from the famous Liberty archive. It's a collaboration that combines the quality, heritage and aspiration of Liberty Art Fabrics with the fun, playful Hello Kitty brand.
The fabric designs will be used to create a limited-edition, high-end product range, which will launch exclusively at Liberty before rolling out to select retail partners. Products will include children's and tween clothing and accessories, footwear, bedding, stationery, greeting cards, gift wrap and ceramic gifts. It is scheduled to launch summer 2011.
"Hello Kitty is the perfect choice to introduce our beautiful prints to a new young customer. We are looking forward to developing this exciting collaboration," says Kirstie Carey, managing director of Liberty Art Fabrics. She is pictured above with Andrew Lane, chief executive officer of Fluid World.
Sanrio's U.K. agent, Fluid World, is in talks with a select number of partners and retailers about the collaboration.