Sanrio and Liberty Art Fabrics have collaborated on a line that launched at Liberty store in London.
The debut collection includes cosmetics, toiletries and accessories by Boots, stationery by Blueprint, Beanie Babies by Ty and money boxes from Find the Three Daughters. Other confirmed partners launching next year are Wild and Wolf for gifting and Ashley Wilde Group for bedding and wallpaper with more partners in the pipeline.
This exclusive range of original prints is inspired by the famous and extensive Liberty fabrics archive and combined with vintage Hello Kitty designs. The seasonal collection is made up of five designs, each with three different color ways, with new prints released each year.
“When I saw the first round of designs I thought they were fantastic! They are creative and fun, and have bought together our classic prints and the iconic Hello Kitty style in a really clever and quirky way," says Kirstie Carey, managing director Liberty Art Fabrics. Working with Hello Kitty allows us to reach out to that younger audience and provide us with an opportunity to engage with them on their own terms while extending the audience reach.”