LF USA's Darling Gives LIMA Keynote

Rick Darling, president of LF USA, a subsidiary of Hong Kong-headquartered Li & Fung, the multinational consumer goods export and logistics group, delivered the keynote address at Licensing International Expo Tuesday. Darling addressed the changing dy

April 6, 2018

Darling addressed the changing dynamics in the world economic market and how it affects manufacturing, licensing and the entire retail chain. Darling said that the days of manufacturing in one country and re-shipping to another are over, and it is necessary to develop a global network.

"Margins are going to continue to erode for the foreseeable future as prices go up in the U.S. and Europe, most likely with the inability to pass too much of that to the consumer," Darling says. "That means being able to re-evaluate your business model and how you do business and being able to operate at lower margins. The guys that are going to win the game in the next two or three or four years are they guys that are able to lower their margins."

Watch the keynote



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