The new line will appear under the Geoffrey Beene label and complement the brand's existing men’s product categories.

“LF USA, part of the world’s leader in consumer goods design and development, is an important addition to the Geoffrey Beene portfolio of licenses,” says Tom Hutton, president and chief executive officer of Geoffrey Beene. 

“A proven brand with strong consumer appeal, Geoffrey Beene strengthens our licensed portfolio and furthers our strategy in the men’s business,” says Rick Darling, president of LF USA.  “We are excited to be partnering with Tom and the team to continue the brand’s legacy of providing quality, tailored apparel to our retail partners.”