Levi's to Launch New Brand in China

Levi's has announced plans to launch a new global brand in China and other selected Asian markets this autumn, marking the first time the brand is to be launched in markets outside America.The company has not revealed the name of the brand, but said the p

April 6, 2018

Levi's has announced plans to launch a new global brand in China and other selected Asian markets this autumn, marking the first time the brand is to be launched in markets outside America.

The company has not revealed the name of the brand, but said the prices of the new products may be lower than its existing products. According to a Levi's source, the new products are designed for the Chinese market, but the company will also develop the new brand into one of its major brands, targeting well-educated young people ages 18 to 28. Levi's plans to open about 20 new stores under the new brand and will increase the number to 1,000 by 2015, reports

China Retail News.

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