Lenox Group Inc. is pursuing a strategic licensing plan and developing a portfolio of new brand-building licensed products. In a step toward that initiative, Lenox has appointed IMC Licensing to help develop strategies, and identify and develop licensi

April 6, 2018

1 Min Read

ng opportunities for the Lenox brand.

The Lenox brand is among the world’s most respected and trusted names in fine tableware and giftware and has successfully expanded its reach into quality casual tabletop, crystal stemware, stainless flatware, premium table linens and jewelry, and Lenox collectibles.

“We are very excited about the prospects of this endeavor,” says Marc Pfefferle, Lenox CEO. “This process will generate profitable new opportunities for an American icon brand well known for quality, design, and innovation. We expect to deliver to our customers the great attributes of the Lenox brand in many more product categories for their everyday living, home entertainment, and gift-giving occasions.”

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