Warner Bros. Consumer Products has granted LEGO exclusive rights to develop build-and-play construction sets based on The Lord of the Rings trilogy and the two upcoming The Hobbit films, The Hobbit: An Unexpected Journey and The Hobbit: There and Back Again. The multi-year agreement grants LEGO access to the complete library of characters, settings and stories for each property.
LEGO The Lord of the Rings construction sets will launch in the U.S. first, beginning in June 2012. LEGO The Hobbit: An Unexpected Journey sets are scheduled for a late 2012 launch. The corresponding film is set to launch Dec. 14, 2012.
"Only LEGO, with their expertise in the construction category, is capable of doing justice to the incredibly imaginative environments depicted in the world of The Lord of the Rings and the two films based on The Hobbit," says Karen McTier, executive vice president, domestic licensing and worldwide marketing, Warner Bros. Consumer Products. "These films give life to amazing worlds and characters and we are thrilled to bring fans these products that deliver an imaginative play experience befitting of these beloved properties."
"Our collaboration with Warner Bros. Consumer Products has delivered numerous worldwide successes in the construction toy aisle with lines like LEGO Harry Potter and LEGO Batman, introducing us to loyal audiences who love great stories, strong characters and the toys that they inspire," says Jill Wilfert, vice president, licensing and entertainment for The LEGO Group. "It's particularly exciting to now be able to create sets based on the fantasy worlds and characters from The Lord of the Rings trilogy and the two films based on The Hobbit not only because we know they will foster collectability and creative play, but also because these are two properties that our fans have been asking us to create for years."