Quebec-based Paris Geneve has been signed to produce men's underwear, thermal underwear and loungewear under the Lee Jeans label for Canadian mid-tier retailers.
The range is expected to hit retail in fall 2011.
"We are extremely pleased to partner with Paris Geneve to expand the Lee apparel offering in Canada and build upon the brand's positive momentum," says George Weldon, director of North American licensing for Lee Jeans. "Paris Geneve is a best-in-class licensing partner, and we look forward to offering men the same level of comfort, fit and style in underwear, loungewear and related categories as we do with our jeans and other casual apparel."
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