LeapFrog will be the exclusive brand in the electronic learning aisle featuring digital content from Kidz Bop, including Kidz Bop’s most recent releases, Kidz Bop 20 and Kidz Bop Greatest Hits in its app center. The Kidz Bop content will be available for download this holiday season, with additional content rolling out in 2012.
The LeapFrog app center will also feature downloadable videos from Discovery Education’s extensive library targeted to children ages 4-9, and featuring global environments, animals and world-renowned experts including Jeff Corwin.
“LeapFrog’s popular learning platforms are the perfect way for Discovery Education to extend its reach to parents by giving them access to entertaining educational content in their home,” says Kelli Campbell, senior vice president at Discovery Education. “This partnership aligns with our mission to transform learning through dynamic digital content that inspires a child’s natural curiosity in the world around them.”
“We are happy to partner with LeapFrog to entertain and empower children to express themselves through safe and age-appropriate pop culture trends,” says Sasha Junk, senior vice president of marketing of Kidz Bop. “We are excited to be part of the LeapFrog digital content library and offer our music on LeapFrog’s award-winning platforms.”