The Partners Plus agency based in Greece has brokered several deals for the LazyTown brand.
LaFollie produce accessories for the Greek market including hair accessories, fashion, kitchen sets and sunglasses.
Stamion Ioannides will make beach products for the Greek market, including flip flops, towels, bathing suits, beach bags, t-shirts and jockey hats for launch this spring.
Spicy Effect, part of the Star Investment Group, which includes “Star Channel” that airs “LazyTown” in the Greek market, is now licensee for the meet and greet in Greece/Cyprus. SC Convergent Media will run the brand's meet and greet business in Romania.
“I am very excited about the future of LazyTown in Greece and the fantastic opportunities the brand continuously opens up," says Tina Stathopoulou, LazyTown agent at Partners Plus agency. "‘LazyTown’ is much more than just a TV show and I am honored to be working with a property that is so dedicated to kids health. It is incredible to see firsthand how the children’s attitudes change towards fruits and vegetables and activity when there is superhero Sportacus leading them.”