LazyTown Signs AT Brands for Interactive Deals

Under the agreement, AT New Media aims to exploit interactive games opportunities for platforms such as Nintendo Wii.

"We have received a lot of Inquiries about LazyTown licensed interactive games, from games companies and consumers alike," says Hrolfur Sigurdsson, director of global new media at LazyTown. "The category is very important yet unfamiliar to us, therefore we have appointed AT New Media, who are known to be the leading interactive games licensing specialists. We want to appoint the best licensees in the category and to coordinate the games with the merchandise licensed by our other agents in different territories."