LazyTown Sets Up UK Office

LazyTown has opened an office in the UK to look after its European brand and licensing business as part of its global growth strategy. The office, located on New Bond Street in London, will provide direct support for agents and licensing partners th

April 6, 2018

The office, located on New Bond Street in London, will provide direct support for agents and licensing partners throughout Europe and coordinate their activities. Headed by Katie Foster, the director of brand and licensing in Europe, and Catrina Stock, the head of brand and licensing in Europe, the office’s members will work closely with the product development, marketing and public relations teams throughout the region.

“It is extremely important to LazyTown’s rollout that we work strategically to provide the best team, support and opportunities for what we believe is the only brand dedicated to kids health,” said Ágúst Freyr Ingason, executive vice president of LazyTown. “So, we are delighted to announce this next phase of our European business strategy for LazyTown, and are very confident that in Katie and Catrina we have found the best possible team for the brand and for our European partners.”

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