Gorna Bania will launch its LazyTown water in Bulgaia in July/August. The product release supports the LazyTown Mini Marathon in Sofia in September. The first of its kind outside of Iceland, the sporting events will be introduced by the mayor of Sofia, the minister of sport and LazyTown creator Magnus Scheving.
In the U.K., Up Front Entertainment will launch the LazyTown greeting cards in the third quarter of this year. Each card will include a LazyTown episode. Up Front's license also covers wrapping paper, calendars, pens and puzzles.
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