LazyTown Deals in Growing Markets

Lemon, its live-show partner in Portugal, will develop talking alarm clocks under a new brand called As Tuas Musicas. LazyTown will have a Sportacus and Stephanie singing-and-talking alarm clock under this brand. The songs on the clock will feature the core messages from "LazyTown" about eating fruits and vegetables, going to bed early, practicing good hygiene and being active. The clocks will exclusively be available, beginning in October, at FNAC stores for a limited period of time.

Photopack, a licensee for LazyTown in Mexico (backpacks, pencil cases and trolley bags), has extended its licensee into Italy. Europe is a key focus for Photopack moving forward and it has already established some retail partnerships to launch LazyTown products for back-to-school 2011 in Italy.

In Benelux, LazyTown has signed a DVD deal with Just Bridge Entertainment. The first releases, volumes 1 and 2, are planned