Lazytown has concluded negotiations with publishers of books, magazines and apparel.

Ereunties becomes the LazyTown publishing licensee in the Greek market for both storybooks and coloring books. The first Greek LazyTown book will hit bookstores in February.

Sarpraz is the LazyTown publishing licensee for magazines in the Greek market, and will publish the first issue of the LazyTown magazine this month.

Stamion signed up as the LazyTown apparel licensee and will produce T-shirts, hats and scarves for the Greek and Cypriot markets that will launch in the second quarter.