LazyTown announced multiple deals in European markets.
Partner Plus, the exclusive LazyTown agent for Greece, has concluded negotiations for books, magazines and apparel. Partners include Ereunites, which will produce storytelling and coloring books; Sarpraz, which will publish LazyTown magazine; and Stamion, which will manufacture t-shirts, hats and scarves for the Greece and Cypriot markets.
In the U.K., LazyTown confirmed a new agreement between master licensee FitKid Limited and DC Leisure, a U.K. leisure facility company, to launch the LazyTown Sports Club powered by FitKid, a kids’ fitness program which will be integrated into each facility’s activity roster.
In Spain, Italian videogame maker Clementoni has signed on to develop a LazyTown “Children´s Computer,” an interactive learning laptop with an animated LCD screen. The computer will launch in Spain in September.
Also in Spain, Toimsa has signed to develop bicycles of various sizes, as well as helmets. Toimsa’s products will hit the Spanish market in May. Finally, Everest has signed a contract with LazyTown for two years that will launch several collections of books such that also will hit Spanish stores in May.