Best Brands Consumer Products has been tapped to produce a line of Laura Ashley-branded kitchen textiles and tabletop linens for North America.
The textiles collection, which will hit retailers in fall 2011, will include kitchen towels, dishcloths, oven mitts, potholders, tablecloths, placemats and napkins.
"Laura Ashley is a recognized and trusted brand the world over and it was evident that Best Brands understands how to successfully deliver on our brand promise," says Penne Cairoli, vice president of licensing for Laura Ashley. "We are excited to have them join our growing family of Laura Ashley licensees."
In related news, Laura Ashley recently expanded its partnership with licensee PEM America to include decorative throws.