Tenax U.K. has been appointed to develop Laura Ashley-branded garden products for spring 2011.
The line for women will include tools, gloves, Wellingtons, aprons, kneeling cushions and planters. Products will be available in the U.S. at garden centers and specialty garden stores.
"Laura Ashley is a brand consumers recognize and trust the world over. Tenax has proven success abroad with the Laura Ashley brand and understands what consumers expect from Laura Ashley," says Penne Cairoli, vice president of licensing for Laura Ashley.
In addition, Somerset Toiletries will launch a line of specially designed toiletries for gardening enthusiasts.