The product line, which will include baseball caps, bombers, knit headwear, cold weather accessories, belts and small leather goods, will hit retail this fall.
“Larry the Cable Guy has a great connection with the traditional American guy,” says Sam Hafif, chief executive officer, Concept One. “Our products will appeal to this down-to-earth male consumer with wearable accessories that also stay on trend.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.