Automobili Lamborghini announced the opening of the brand’s flagship fashion store in Berlin. The boutique is dedicated exclusively to the “Collezione Automobili Lamborghini” fashion collection.
The European store marks the third core market for the company’s fashion brand alongside North America and Asia, with boutiques established in Los Angeles, Vancouver, Melbourne, Hong Kong and Beijing.
“The fascination of the luxury Lamborghini brand now goes beyond our globally sought-after super sports cars,” says Stephan Winkelmann, president and CEO of Automobili Lamborghini. “In this wonderful new world of the Lamborghini experience here in the heart of Berlin, lovers of the brand but also friends of exclusive Italian fashion can enjoy our brand and its values.”