Ladybird to Publish Hello Kitty in U.K.

Ladybird will publish a range of Hello Kitty pre-school titles in September. The publisher acquired the U.K. rights for Hello Kitty pre-school publishing from Fluid World, the U.K. agent for Sanrio, owner of the global icon Hello Kitty.  The range, for 0-3 year olds, will launch with two board books, a buggy book and a touch-and–feel playbook.