Ladybird will publish a range of Hello Kitty pre-school titles in September. The publisher acquired the U.K. rights for Hello Kitty pre-school publishing from Fluid World, the U.K. agent for Sanrio, owner of the global icon Hello Kitty. The range, for 0-3 year olds, will launch with two board books, a buggy book and a touch-and–feel playbook.
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