Kraft Foods Inc.’s Kool-Aid brand will develop a complete collection of footwear and apparel in conjunction with Reebok.

The Reebok Kool-Aid Collection includes Instant Classics, Rebook Pro Legacy low-top shoes with the fruity scents of Kool-Aid built in with scent-infused sock liners. The sneakers come in six bright colors including Kool-Aid flavor favorites like grape, cherry, orange, lemon-lime, and strawberry. The sole of the shoe also features the Kool-Aid logo and the brand’s iconic Kool-Aid Man. 

The Reebok Kool-Aid Collection’s Instant Classics were introduced last Friday at specialty footwear retailers across the United States and Canada, with additional Reebok Kool-Aid shoes and apparel to follow in April 2008. Scent-free apparel items will include T-shirts, hats, and hoodies. The deal was secured and negotiated by Kraft’s licensing agency, IMC Licensing.